VIVID template for the Consumables category

The brief was to create a VIVID template (an automated video template that allows people with no editing background to edit video and change products) for the consumables category. I art directed the project, came up with 3 different creatives and expanded on one. I worked alongside editors, illustrators, coders and other specialists on the project. During the process I regularly updated and presented a deck to the senior leads. The template was used to run advertising tests on paid Instagram. 1 creative - 4 variations  

My role: Art direction
Motion Designer: Johan Alenius / Senior Creative Director: Matt Watts / Designer: Tessa Noble