Branded Content
I worked on this Starling Bank campaign amongst a number of other partnerships. The brief was to deliver a digital campaign that would drive brand awareness and inspire Skyscanner users to open accounts with Starling coming through a hub page with articles such as ‘What kind of traveller are you?’ or ‘Be carefree with no card fees’. Users would get to the hub page through banner ads hosted on Skyscanner home page, social media posts (paid and organic), emails etc. I collaborated with freelance copywriters and campaign managers to deliver this campaign. View the page here.

Campaign Manager: Molly Dobson
Copy: see names next to the articles