Travel Insight Vision launch campaign

The brief was to create a promotional campaign to drive interest in the upcoming data product for partners - Travel Insight Vision. Skyscanner data products provide data on bookings/searches that help airlines, airports and other partners to understand user behaviour, this is send as an Excel document and it requires a lot of manual work or extra resources from partners. The new tool, Travel Insight Vision takes the same data and adds a front-end to make it easier to use.
The brief was to create a campaign and landing page as a way to initially reward existing partners with a sneak peak, but also to drive traffic to so we can gauge interest.

Amongst 3 routes I came up with and presented, the business partner chose the Rocket one.
Rockets have taken people further than ever before. They’re a vehicle for exploration, of going to new heights. They’re synonymous with travel. A rocket is like a plane, but goes further. Just like Travel Insight Vision, our analytics tool that’s more powerful than what’s gone before.

I was responsible for writing briefs, collaborating with specialists and delivering final creative campaign (landing pages, emails, LinkedIn etc).