One of my biggest projects of the last months was leading the design side of the Skyscanner Horizons reports from the beginning of the initiative. Below is the third version of the report. The business objective was to position Skyscanner as a powerful leader in the travel industry and attract new clients for Skyscanner data products and to partner with us.
In the small team I led the visual direction of the projects, designed the report and created all marketing assets (email, LinkedIn, banner ads for CAPA website and others), created templates for charts in Datawrapper and delivered the report along with the landing page where it was hosted. The reports has been increasingly getting more visibility in the industry.

Horizons v4 (December 2022)
2023 Outlook
See the report here.

Principal Copywriter: Simon Hoskins / Creative Director: Nick Gollock / Senior Communications Manager: Matt Bradford / Senior Communications Manager: Helen Charlton / Principal Global Marketing Manager: Betsy Croft / Designer: Belen Mielgo / Poroject Manager: Sian Courtney

Horizons v3 (May 2022)
Travel’s resilience and trends shaping recovery
Generated 750,000+ business impressions and helped create 7,000 database contacts influences.
Download your version here.

Principal Copywriter: Simon Hoskins / Senior Communications Manager: Matt Bradford / Senior Communications Manager: Helen Charlton / Principal Global Marketing Manager: Betsy Croft / Creative Director: Judson Cowan

Horizons v2 (October 2021)
Emerging traveller behaviour as the world reopens
87k impressions, 1.6k business engages, 700+ report downloads, mentioned by Capa, Travel Weekly, Travel Radar, Phocus Wire and more.

Principal Copywriter: Simon Hoskins / Senior Communications Manager: Matt Bradford / Senior Communications Manager: Helen Charlton / Principal Global Marketing Manager: Betsy Croft / Creative Director: Scott Walker

Horizons v1 (June 2021)
The Return of Travel

Principal Copywriter: Simon Hoskins / Senior Communications Manager: Matt Bradford / Senior Communications Manager: Helen Charlton / Principal Global Marketing Manager: Betsy Croft / Creative Director: Scott Walker