Amazon Paid Social - Prime for Free

The brief was to design four approaches to drive Prime free trials: Emotional, Informational (explainer), Emotional plus key benefits, Informational (explainer) plus key benefits, and to create 16 videos (4 creatives - 4 variations for UK and DE). The idea was to showcase how Amazon Prime’s features can provide you with winter comforts. I was involved in the project from the ideation stages, through execution to post-production. My responsibilities included making props selection, styling (make up and wardrobe) and illustration. The ‘Prime for Free’ paid social video ad project (a 3-week project that was split evenly between ideation, production and post production) was delivered within the deadline and displayed on platforms such as Facebook and Instagram.

My role: Design
Creative Director: Matt Watts / Art Director: Annette Rotz / Designer: Tessa Noble / Production: Plastic Pictures / Editors: Daisy Wright; Theo Wright