Amazon on-site graphics

Amazon's online retail store requires a large quantity of different sized graphics in diverse formats for site placements and for social media in order to drive profit through improved traffic and sales. I worked on numerous digital campaigns and delivered the artwork using various style-guides and direction from other teams and senior leads. The majority of this work required the creation of production graphics; this required speed, technical knowledge and accuracy to ensure that the graphics maintained a consistent look and feel. I acted as an approver (1 of 4) for the artwork created for one of the main design events. Prime Day 2017 was the most successful in Amazon history (according to Small Business Impact Report, more than 20,000 SMBs surpassed $1 million in sales).  

My role: Design
Senior Art Director: Tonny Ennis