The brief was to create photography assets for the onsite for Christmas 2018 featuring the provided list of products. My role was art direction for Gift Finder which was one of three routes (the other two were Toys led by Chris Harris and Amazon Fresh led by Abi Buchan) as a part of this huge collaborative project.
I was creating an art direction pack and kept presenting it to the business partner and senior leads throughout the project. I pitched inspiration moodboards, looked for props, and briefed talents such as photographer (Mark Sanders) and stylist (Holly Isabella). I scamped up eight shots, worked closely with the specialists on the days of the photoshoot and made a mark-up for the retouch and delivery. I made sure no detail is missed and assets are delivered on time and up to high standards.