Alexa Sketches - Smart Home and Young Families

The brief was to create digital Alexa Sketches ads for Smart Home and Young Families for UK and DE. I led the project, working with internal and external talents and specialists. 54 single assets were delivered in 9 different formats such as stills, GIFs, videos and interactive 3D swipe banners. Various sizes were also created for several of the formats. The 3D swipe format was used by Amazon for the first time and brought an impressive Unique User Reach of 1,272,853 and 89,055 Total Engagements for this particular targeted campaign.

My role: Art direction

Illustrations: Gemma Corell, Jamie Slimmon / Senior Creative Director: Sean Ohlenkamp / Senior Art Director: Michelle Wells / Project Manager: Sarah Jones / Campaign Manager: Bex Watson / Animation: Cookie Studio / Designer: Rachel Lipsitz

Alexa Sketches - Mother’s Day; UK and DE